With 15 years of experience (and a very long contact list), I've gotten to work with talent at every level of notoriety, reach, and influence — actors, directors, celebrities, athletes, musicians, DJs, creators, experts, and so many more!

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In my current role at Vox Media, I lead talent casting across short and long-form branded content, documentaries, and experiential activations from concept through execution. My approach to casting is both cultural and strategic — grounded in who is in the frame, what they uniquely bring to the world, and how their presence creates relevance, resonance, and impact that lasts. I look for individuals with genuine cultural fluency, a distinct perspective, and the kind of authenticity that earns audience trust, because the right talent will always communicate a brand's story in a way the brand simply cannot do on its own.

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My career on the talent side began at Rain Management, Digital Brand Architects, and NEXT, where I developed a firsthand understanding of what talent actually values and how they move through the world. That foundation followed me into the advertising agency world at R/GA, United Entertainment Group, and 72andSunny, where I developed and negotiated talent partnerships for brands like American Express, Coca-Cola, Dior, Nike, Sephora, and Uniqlo, among others. The throughline across every deal was the same: finding the alignment between talent value and brand strategy that made the partnership feel genuine on both sides.

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Representation has always been at the center of how I think about this work. Who we put on screen is never a neutral decision — it shapes how people see themselves, how they see others, and what they believe is possible. I've spent my career making space for underrepresented talent — deliberately, consistently, and with the full belief that the work is always better for it.

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The people and stories we see on screen shape perception, drive conversation, and define what's culturally relevant. Every casting decision is an opportunity to contribute to that, to put the right talent and voice in front of the right audience at the right moment.

 

When talent, narrative, and purpose align, the work resonates in ways that outlast the campaign. That's the goal. Every single time.