My approach to talent casting and endorsements is rooted in a cultural and strategic lens, focusing on who is in the frame, the distinct value they bring to the world, and how their presence drives relevance, resonance, and impact.

In my current role at Vox Media, I oversee talent casting and endorsements for branded content and experiential initiatives, connecting brands with celebrities, creators, athletes, founders, experts, and talent at every level of notoriety, reach, and influence. Across short and long-form content, documentaries, and large-scale activations, I lead talent strategy from concept through execution. I also oversee negotiations and develop deal frameworks in close collaboration with clients, production, legal, and finance teams—balancing scope, usage, timelines, and budget considerations.

In previous agency roles at R/GA, United Entertainment Group, and 72&Sunny, I developed and negotiated talent partnerships for major brands: American Express, DoorDash, Estée Lauder, JetBlue, Levi's, Marriott, Nike, Old Navy, Square and Vitamix, to name a few. My approach to deal-making draws on my experience as a talent agent at NEXT, where I oversaw a roster of talent and gained firsthand insight into what they value. I focus on aligning creative vision, business goals, and talent priorities, structuring partnerships that are thoughtful, scalable, and mutually beneficial for both talent and brands, built for long-term success.

At the heart of my work is a belief that the people and stories we see on screens shape how we understand the world, relate to one another, and learn. For me, every project is an opportunity to thoughtfully select talent that can leave audiences feeling joy, inspiration, laughter, or curiosity. Being intentional and deliberate naturally raises the question: which talent and voices will make the story resonate most? I believe that casting with care, and structuring partnerships and deals thoughtfully, creates meaningful value for both talent and brand—and ultimately for the audience experiencing the work.

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xo Kelly​​

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