My work in casting and talent partnerships focuses on uplifting voices from diverse cultures and communities, intentionally bringing their faces, stories, and perspectives to the forefront of advertising campaigns.

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I’ve been extremely grateful to cast for a range of formats, including short-form, long-form, documentaries, and experiential activations. I work closely with creative directors, editors, and production teams to create visuals that celebrate culture, identity and representation.  

 

In my past roles at R/GA, United Entertainment Group, 72&Sunny, and NEXT Management, I had the chance to create meaningful talent partnerships — work that helped spark meaningful cultural conversations. I have worked across storytelling initiatives for brands like American Express, Coach, Estée Lauder, JetBlue, Levi's, Marriott, Nike, Old Navy, Samsung, Square, Tiffany & Co., and more.

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In my current role at Vox Media, I oversee talent bookings for branded content campaigns—booking a wide range of voices including celebrities, influencers, athletes, founders, experts, and everyday people. At the heart of it all is a deep belief in the power of connection. I see my role as a bridge: connecting talent with brands that genuinely value their stories, and ensuring that the faces we put forward reflect the world as it truly looks.​​